RedQ: New Qantas service in Asia

REDQ could be the name of the new Qantas service in Asia after reports the airline has lodged a range of trademark applications featuring the name.

Qantas have also registered RedQ Executive Express, RedSky and OneAsia for the airline’s new ultra-premium service aimed at executives travelling to Asia, The Sydney Morning Herald reports.

However, RedQ Executive Flyer is believed to be favoured after the airline is said to have tried to push through the trademark through in June.

The new name could create friction with rivals Virgin Australia, who secured Red Jet as a trademark several years ago for the charity foundation it operates.

Both Singapore and Kuala Lumpur have been touted as possible sites for the new Qantas airline, with China being the key market for the airline.

Qantas hope to have a fleet of 24 Airbus A320s within several years.

Qantas chief executive Alan Joyce said the airline’s positive experience setting up a Singapore base for Jetstar response meant a similar opportunity existed at the premium end of the market.

“The new service will be better than anything else seen in Asia with lie-flat beds in the business cabin, superior to the award winning first class A380 beds,” he told Air Transport World.

The China operations announcement in August came as Qantas announced 1000 job cuts, angering unions who called it one of the airline’s “darkest days.”


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